Critical Whe Advanced Protein has been scientifically reformulated to deliver premium-quality nutrition with improved flavour, mixability, and a higher protein content. Each serving now contains 24g of protein, ideal for athletes, gym-goers, and active individuals looking to build and maintain lean muscle.

This cutting-edge formula blends Whey Protein Concentrate, Whey Isolate, Hydrolysed Whey, and Milk Protein Concentrate, all sourced from grass-fed dairy. These high biological value proteins are rapidly absorbed and easy to digest, making Critical Whey perfect for post-workout recovery or daily protein support.

Applied Nutrition

Applied Nutrition UK | Protein, Creatine & Sports Nutrition

Shop the complete Applied Nutrition collection at Hemprove, your trusted UK destination for premium sports nutrition, performance supplements and wellness products.

Founded in the UK in 2014, Applied Nutrition has become one of Europe's leading sports nutrition brands, trusted by professional athletes, fitness enthusiasts and active individuals worldwide. Every product is developed using high-quality ingredients and manufactured in the UK to support performance, recovery, muscle growth and overall wellbeing. Applied Nutrition products are now available in more than 60 countries worldwide.

Explore bestselling Applied Nutrition supplements including Critical Whey Protein, Creatine Monohydrate, ABE Pre-Workout, ISO-XP Whey Isolate, Hydration Drinks, Collagen, Vitamins, Minerals and Sports Performance Supplements.

Applied Nutrition is particularly recognised for its commitment to quality and athlete safety, with many products independently tested through the Informed Sport programme, providing confidence for both competitive athletes and everyday gym-goers.

Whether your goal is building muscle, increasing strength, improving recovery, enhancing endurance or supporting daily health, Applied Nutrition offers science-led nutrition solutions for every stage of your fitness journey.

As an authorised UK retailer, Hemprove provides fast delivery, competitive pricing and convenient access to the full Applied Nutrition range.

Shop Applied Nutrition today and discover why it has become one of the UK's most trusted sports nutrition brands.